Article Review 5

Article Review 5

http://gigaom.com/2012/02/06/jetblue-iphone-app-website-redesign/

Even though this article is a bit short, it really hits on some major topics, regardless of the company. The idea that more and more companies (and the federal government, schools, etc) are realizing the effectiveness of apps, mobile versions of websites, and integration with social media, is causing quite a buzz right now. As more companies are investing more money in web marketing, there is a boom happening in the mobile sector. This is probably not a bad plan as much more users are connected to the web, either on the go or at home. As social media continues to grow, I think more people are getting on board with the fact that they need to use this to their advantage - integrating their social media with the sites they like to use, read, etc. At this point in time, if you are a business or an organization (or a teacher) and you have a web presence, you must also ensure there is a mobile version of your site, and integrate Facebook, Twitter, or more. This is how people communicate today, especially students, so we must capitalize on this to get the most bang for out buck.